A new generation, one that grew up with a data surplus, is coming along. To this cohort, it’s no big deal to miss a tweet or ten, to delete a blog from your reader or to not return a text or even a voice mail. The new standard for a vacation email is, ‘When I get back, I’m going to delete all the email in my box, so if it’s important, please re-send it next week.’ This is what always happens when something goes from scarce to surplus. First we bathe in it, then we waste it.

Seth Godin - The Shower of Data