My daily concerns at our soon-to-be-not-so-secret startup are split between a few activities. Of course, I worry about bugs, scalability, new features, etc. Technology! 

Increasingly, I worry about our community & the quality of participation. I fret over the social signals our design sends out. I think about the differences in user demographics of those acquired through different channels. I ponder how to herd, cajole, entice, inspire, and entertain our audience into returning again, and again.

Can I propose a new college major for considerations by the power that be?


It’s a cross-discipline major combining Computer Science, Psychology, and (social) Design.

I’d be happy to proof-read a free copy of the intro book…. as soon as it exists.