Any time you ask customers to self-segregate, they will put themselves in the best line. And just about any time you ask a customer to acknowledge that they were wrong, you will fail.

Seth Godin (via cubicle17)

More & more I keep thinking that this kind of ‘new marketing’ is modern-man’s attempt at formalizing, and organizing, social common sense.

Disclaimer: I’m a big fan of Seth Godin.