at Boundless Learning, engineering sets the pace. We get shit done, we get it done fast, it goes into production within 15 minutes of pushing it to master (feels like an eternity - we’re working on lessening that time), and we move on. If marketing or corporate wants something a certain way, they come to us, it gets prioritized, and it very often gets done later that day. Nothing ever gets held in limbo because someone needs to sign off.

Ben M Greene: Why Continuous Deployment Matters

True that; it’s great defining your startup engineering culture deliberately. Our team decided to have a scalable, auto-deployed infrastructure from day #1, and it’s paid dividends in a big way since then.