There are two types of Internet startups….

  1. Those that invent new technology.
  2. Those that invent new cultures.

Google is an awesome example of #1. Tumblr is a fantastic example of #2.

Tumblr does very little that is ‘new’, and everything it does was already possible (and presumably still easy to replicate). However, it pulls together familiar things in such a controlled way, that a culture has sprung up around it that is NOT easy for a would-be clone to duplicate. 

The point is, if you have an idea for a startup, a website, or a different way of doing things, it doesn’t have to be complicated, radical, or “mind blowing”.

It can be simple if it’s well-executed and creates new, interesting ways for people to interact.