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Big & Simple Ideas

There are two types of Internet startups…. Those that invent new technology. Those that invent new cultures. Google is an awesome example of #1. Tumblr is a fantastic example

14 years ago

Latest Post Code Story interview with Noah Labhart by Aaron White public

There are two types of Internet startups….

  1. Those that invent new technology.
  2. Those that invent new cultures.

Google is an awesome example of #1. Tumblr is a fantastic example of #2.

Tumblr does very little that is ‘new’, and everything it does was already possible (and presumably still easy to replicate). However, it pulls together familiar things in such a controlled way, that a culture has sprung up around it that is NOT easy for a would-be clone to duplicate. 

The point is, if you have an idea for a startup, a website, or a different way of doing things, it doesn’t have to be complicated, radical, or “mind blowing”.

It can be simple if it’s well-executed and creates new, interesting ways for people to interact.

Aaron White

Published 14 years ago