(via Andrew Chen’s tweet).

“Game designers ought to put their skills to use in the real world by reshaping dull, everyday activities into fun challenges. Why not a game that gives you points for walking your dog or jogging?”

I love the comparison of Weight Watchers to an MMORPG. This reminds me of Erik Bethke’s slide deck “MMO Goal Structures as a Panacea” (many thanks to Jon Radoff of GamerDNA for sharing this with me)