I’m opposed to the concept of the email inbox, which is like a personal to-do list than anyone can add to. I find it extremely imposing and it creates a lot of anxiety for me. We have to think of alternatives.


 A problem worth solving, for a few reasons. When I think about where the web is heading, the “Individual Revolution”, it reminds me of something like (but not exactly) long-tail dynamics.

Here we have Jakob Lodwick who is, to me, something of a minor celebrity (I mean this in a very positive way). As tools like Tumblr, Twitter, Vimeo, Facebook, etc, allow someone to build up a web presence, the web makes it very easy to find and follow them, and feel at least somewhat in touch with their projected lives (somewhat idealized, somewhat staccato, one-way intimacy™)

Finding & following these ‘new celebrities’ is only interesting to me under the premise that I could have a conversation with them if the need arises. You can’t really imagine following your favorite Hollywood actor, or sports star and getting a non-form response, but you can for your internet heros. 

Unfortunately, this breaks down incredibly quickly. I like to practice “inbox-zero” and can’t bring myself to remove an email until I’ve dealt with it meaningfully. If someone sends me a social email, or something very open ended, it illicits some time and thought from me. This isn’t a problem right now, but clearly it can’t scale.

 Another ™ phrase of mine, is that the best Internet technologies are like super powers. IM / Email / Twitter are a bit like telepathy, Facebook is like a social “spidey-sense.” Google maps is like scrying. It’s hard to walk down the street with the iPhone and NOT feel like some sort of super-bad-ass XMan. 

 So what’s the super power that is going to allow us to truly enjoy the long-tail of celebrity? Or even just the long-tail of interesting people. The new social Internet is only enjoyable if it remains…. social.