In the beginning, if you’re not unfairly compensated - if you’re not giving more than you’re receiving - your business will die.

There are too many lessons to learn from your initial customers that, if you don’t overly-support them, if you don’t spend an extra few minutes on each support call getting a little more information, if you don’t spend extra time communicating your gratitude for working together, if you don’t spend extra time behind the scenes helping them out….you’re losing, forever, the most valuable information your business could receive.

In the beginning, some of your largest - if not, *the* largest - expenses should be the time cost of customer support.