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The Cleverest Little Feature - Copy & Paste (with a surprise)

I was just reading an article on Business Insider’s website, and wanted to share an excerpt with a friend. Eschewing the share-tools, I did what was most natural,

12 years ago

Latest Post Code Story interview with Noah Labhart by Aaron White public

I was just reading an article on Business Insider’s website, and wanted to share an excerpt with a friend. Eschewing the share-tools, I did what was most natural, selected text on the page, hit ‘copy’ and pasted it into an email.

Something really special happened when I hit paste (quoted as follows):

Why? Because as Lee explains, the “check-in” is going to be a commodity in a matter of months – everyone will have a “check-in” feature, ranging from the likes of Foursquare to Facebook and Google. It’s what happens after the check-in that is going to be valuable, Lee says, and he and Booyah plan to use location data specifically to make games.

Read more: http://www.businessinsider.com/booyah-foursquare-rival-raises-huge-20-million-round-from-accel-2010-5#ixzz0oBj9WfkQ

That “Read more” link most certainly isn’t at that location in the article, but provides tons of value for my copy-paste sharing via email.

I have no idea if this invention started with them, but it’s the first I’ve seen it. Kudos to BI for augmenting (and tracking) the “dark matter” of article sharing.

Aaron White

Published 12 years ago