I was just reading an article on Business Insider’s website, and wanted to share an excerpt with a friend. Eschewing the share-tools, I did what was most natural, selected text on the page, hit ‘copy’ and pasted it into an email.

Something really special happened when I hit paste (quoted as follows):

Why? Because as Lee explains, the “check-in” is going to be a commodity in a matter of months – everyone will have a “check-in” feature, ranging from the likes of Foursquare to Facebook and Google. It’s what happens after the check-in that is going to be valuable, Lee says, and he and Booyah plan to use location data specifically to make games.

Read more: http://www.businessinsider.com/booyah-foursquare-rival-raises-huge-20-million-round-from-accel-2010-5#ixzz0oBj9WfkQ

That “Read more” link most certainly isn’t at that location in the article, but provides tons of value for my copy-paste sharing via email.

I have no idea if this invention started with them, but it’s the first I’ve seen it. Kudos to BI for augmenting (and tracking) the “dark matter” of article sharing.