A “Sushi” page has nearly 1.5 million fans. It’s benign enough; its info page points to Wikipedia article, it’s not cluttered with apps or posts.

What’s this web property worth? This page has permission to reach 1.5 million people predisposed to enjoy sushi news & content.

Anyone done the calculation? Should we be rushing to carve out the “object/name/activity/brand” space as fast as possible so we can sell these pre-qualified lists to the highest bidder?

Hoping I’m not missing the .com domain rush all over again…