When I left my job in 5/08 to start FitnessKeeper, it was just me and an idea.  Today, FitnessKeeper looks very different than that, and we are proud of what we have accomplished in a short time: - 235K+ downloads of our initial iPhone application - featured in TechCrunch (twice), Lifehacker (twice), Mashable, NY Times, TUAW, AppleInsider, and many others - featured by Apple (at no charge, they picked us) in full page iPhone ads in WSJ, USA Today, NY Times, and on the walls of Apple Stores - team of 9 of us involved, great team, complementary skillsets - revenues that are fully covering our burn - several big initiatives underway, and lots of exciting updates to come One interesting stat in all of this is the total amount of outside capital we have raised: zero. 

RunKeeper » Building a Startup in a Down Economy

A great post by Jason Jacobs, founder of FitnessKeeper (maker of RunKeeper. Incidentally, track my runs via my twitter account, @aaronwhite)